#148 - Your Business Is Not Your Identity • Adam Roach

In this episode of Referrals Done Right, Scott sits down with entrepreneur, coach, and I Love Coaching founder Adam Roach for a conversation about purpose, identity, and building a business that creates lasting impact. Adam shares his journey from teaching tennis in California to building and exiting multiple successful companies. Along the way, he explains how each season of success eventually led him to a deeper calling. Rather than chasing bigger businesses, he discovered the importance of pursuing significance and helping others step into their own purpose.

Throughout the conversation, Adam and Scott discuss the challenges that keep entrepreneurs from making meaningful transitions. They explore imposter syndrome, identity, community, and the value of surrounding yourself with trusted mentors. Adam also shares the framework behind I Love Coaching and explains why great coaches focus on transformation instead of themselves. This episode is filled with practical wisdom for anyone who feels called to build something bigger than a business.

You Will Learn:
• Why success without significance often leaves entrepreneurs feeling unfulfilled
• How identity and purpose shape every stage of business growth
• Why surrounding yourself with mentors and community accelerates transformation
• The difference between being the hero and becoming the guide for others
• How clarity around your calling can help you build a business with lasting impact

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Adam Roach's Links:
Website - https://ilovecoachingco.com/
Instagram - https://www.instagram.com/adamrroach

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Scott Grates' Links:
Referrals Done Right - https://www.referralsdoneright.org
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Scott Grates Website - https://www.scottgrates.com
Love Living Local  - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Scott's - https://www.instagram.com/scottgrates
TikTok - https://www.tiktok.com/@scott.grates