The Media Leader Podcast
The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at uk.themedialeader.com and subscribe to our daily newsletter.
Episodes (248)
How SPUR is building a new economic model for publishers - with technical lead A...
The Media Leader Podcast
The future of media research and JICs - with the IPA's Dan Flynn and Graeme Grif...
The Media Leader Podcast
What is the future of freesheets? With Metro's Deborah Arthurs and Jo Mazenko
The Media Leader Podcast
The art and craft of audio advertising - AudioTrack at 10
The Media Leader Podcast
Is broadcasters' embrace of social video commercially sustainable? With Enders A...
The Media Leader Podcast
How Netflix's ads business is becoming a meaningful growth driver - with EMEA ad...
The Media Leader Podcast
Can YouTube be both TV and a 'home base' for the creator economy? With MD Kim La...
The Media Leader Podcast
How The Sun is developing its video strategy - with commercial revenue director...
The Media Leader Podcast
What publishers can learn from The New York Times's 'solar system' model - with...
The Media Leader Podcast
How Channel 4 is taking a 'platform mindset' to TV — with David Amodio and Jay K...
The Media Leader Podcast
‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and wh...
The Media Leader Podcast
Universal Ads is live in the UK. Now what? With Channel 4's Rak Patel
The Media Leader Podcast
How AI, China and media consolidation is keeping the global ad market 'buoyant'...
The Media Leader Podcast
Why brands need less channel planning and more ecosystem design — with Arena Med...
The Media Leader Podcast
How marketers should reconsider culture and short-term strategies — with Thinkbo...
The Media Leader Podcast
What the OOH industry needs to do to double its market share - with WOO's Tom Go...
The Media Leader Podcast
Why the United Nations is asking advertisers to protect the open web
The Media Leader Podcast
Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know t...
The Media Leader Podcast
How brands can win authority in LLMs - with Havas, Heineken and Publicis
The Media Leader Podcast
Believe It or Not Ep. 5: Is AI sycophancy bad for business?
The Media Leader Podcast
How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah...
The Media Leader Podcast
Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has 'c...
The Media Leader Podcast
Can retail media be a brand channel? With Tesco's Tash Whitmey
The Media Leader Podcast
Believe It or Not Ep. 3: Is there still room for human creativity in the AI era?
The Media Leader Podcast
What next after the social media addiction trial? With ScrollAware's Jess Butche...
The Media Leader Podcast
Believe It or Not Ep. 2: Will humans still touch media plans within five years?
The Media Leader Podcast
What does it mean to create 'thumb-stopping' content? With LadBible's LA Ronayne
The Media Leader Podcast
Believe It or Not Ep. 1: Will AI replace most white collar jobs?
The Media Leader Podcast
Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oa...
The Media Leader Podcast
Why cut-through, not scale, will be the real trick to this year's World Cup - wi...
The Media Leader Podcast
What UM has learned from a year of Full Colour Media — with Susan Kingston-Brown
The Media Leader Podcast
Can GB News scale its advertising business? With chief revenue officer Ross Serg...
The Media Leader Podcast
How the BBC will fulfill its remit as global streaming giants encroach — with BB...
The Media Leader Podcast
What's behind double-digit digital ad market growth? With IAB UK's Elizabeth Lan...
The Media Leader Podcast
Unpacking agency employment decline and progress on gender and diversity efforts...
The Media Leader Podcast
Inside the anonymous group of senior leaders warning of advertising's moral fail...
The Media Leader Podcast
Why magazine brands united to launch the single marketplace Atria — with Immedia...
The Media Leader Podcast
Why audio is embracing video — with News Broadcasting's Dave Wilcox and Russell...
The Media Leader Podcast
How to harness the value of trust — with Matt Bourn and James Best
The Media Leader Podcast
Open questions for the year ahead
The Media Leader Podcast
Will 2026 be the year of the indie agency? With Martin Woolley and Paul Phelps
The Media Leader Podcast
How do advertisers view TV vis-à-vis platforms? With Unilever, PepsiCo, ex-Kraft...
The Media Leader Podcast
What a K-shaped economy could mean for the ad market — with Kate Scott-Dawkins
The Media Leader Podcast
What will define the future of TV advertising? With Roku's Mike Shaw
The Media Leader Podcast
The rhythm of the week has changed. How should marketers react? With The Guardia...
The Media Leader Podcast
The future of Isba and Origin — with Simon Michaelides and Phil Smith
The Media Leader Podcast
Why Josh Krichefski joined an indie challenger
The Media Leader Podcast
'Full service thinking': How brands are reorganising as media becomes less siloe...
The Media Leader Podcast
The strategy behind Publicis Groupe's landmark year — with Niel Bornman
The Media Leader Podcast
How Roku is piecing a fragmented TV landscape back together — with Tom Price
The Media Leader Podcast