How Roku is piecing a fragmented TV landscape back together — with Tom Price

This episode was produced in partnership with Roku.

It's been a busy past few months for Roku: in the US, it launched a new low-cost subscription service, Howdy, which aims to be supplementary to the likes of Netflix and Disney+; in the UK, Roku launched 40 FAST channels on its platform.

The company has emerged as a key partner for other entertainment partners to increase the reach and viewability of their content, a goal that has become increasingly important in a fragmented TV landscape.

Tom Price is the content distribution director at Roku. He joins host Jack Benjamin to discuss the latest developments at Roku, what makes the UK TV market unique, and how the company has developed a toolkit of advertising opportunities for its content partners.

This is part one of a two-part conversation — be on the lookout later in the year for a follow-up interview with Roku's EMEA ad sales director Mike Shaw.

Highlights:

3:11: Roku's UK positioning: the pace of change, growth opportunities, FAST strategy.

10:03: Cutting through the noise of a crowded streaming market.

14:58: Howdy: Roku's US ad-free SVOD option.

17:48: How Roku works with its content partners.

25:07: What's next? Streaming market expansion and consolidation, FAST growth, new features.

Related articles:

Roku launches FAST channels in UK market

Howdy confirms Roku’s growing interest in subscription streaming

Roku eyes app bundling opportunity as next-gen aggregator

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Thanks to our production partners Trisonic for editing this episode.

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