Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assump...
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Each time Sounds Profitable publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
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Episodes (1082)
Making a Podcast People Hate
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Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
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Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
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Podcasting Q2 Earnings, Spotify x Patreon, and more.
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Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Dow...
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The Download for August 9th, 2023
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The Song of the Summer, and the Joe Rogan Problem
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The Download for August 8th, 2023
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The Download for August 7th, 2023
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Audio Ads Outperform Video for Attention & 2 Other Stories
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The Download for August 3rd, 2023
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The Download for August 2nd, 2023
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Introducing The Download
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The Download for August 1st, 2023
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Podcast Listeners Likely Skip Radio Ads & 2 Other Stories
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Only Be Kind
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Podcasts are Growing Globally & 2 Other Stories
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Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
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FTC Cracking Down on Endorsements & 2 Other Stories
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New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
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Neither Fish Nor Fowl
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Spotify Shifts Podcast Strategy, & 2 Other Stories
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Celebrity Podcasts: Successes or Sussexes?
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Podcast Listeners Receptive to Political Ads & 2 Other Stories
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Unifying Programmatic Buying
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Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
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Podcasting's Biggest Opportunity
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Australian Podcast Ad Spend Up 13% & 3 Other Stories
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The Complicated Role of AI in Podcasting
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A Rebuttal to Podcasting's "demise" & 2 Other Stories
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A VAST Feature Request
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Reflecting on IAB Podcast Upfront, & 2 Other Stories
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How Podcast and Audio Studies are Conducted
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Growing Up in Podcasting - Literally
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DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
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Podcasting's Golden Ratio
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Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
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Swinging for the Podcast / Audio Industry Fences
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A Key to Global Podcast Growth
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How Brands Can Lift Minority-Owned Media & 2 Other Stories
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Revisit: How To Approach A Podcast Industry-Wide Education Initiative
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Bringing More to the Table
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Blocklists Continue to Hurt News, & 3 Other Stories
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April is Adopt-a-Listener Month: A Conversation with Lauren Passell
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S&P Revises Ad Spend Prediction & 2 Other Stories
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Radiodays Europe Recap: Trends, Highlights, and Research
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How to Murder a Podcast
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AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
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RIP Baked-In Ads
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Google Announces Ad Library & 2 Other Stories
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