How Brands Can Lift Minority-Owned Media & 2 Other Stories

This week on The Download:

How Brands Can Lift the Tide of Minority-Owned Media
More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones.
What Marketers need to know about Generation Zennial from social media and buying habits

And in Quick Hits:

Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas.
Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data.
Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics.
WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies.

For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast

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