Reflecting on IAB Podcast Upfront, & 2 Other Stories

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.|

• Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts
• Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums
• Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data
• RAJAR Spring 2023 MIDAS Report
• Hot Pod: SXM Media Leaders talk about how podcast ads are still maturing

And for our Quick Hits:

• New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights.
• Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.” 
• Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content. 

For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast