Small Business Casual
Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less...
Notable Guests
Episodes (206)
What's Your Marketing Love Language?
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Discover Your Content Creator Archetype
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Are You Holding Yourself Back?
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2024 Content Predictions: Planning for Your BEST Marketing in the New Year!
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Stop Throwing Spaghetti at the Wall! What's Really Sticking?
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Which Season of Business Are You In?
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Setting Realistic Expectations: Keys to Achieving Your Big Dreams in Business an...
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Avoiding Distractions in Your Content (ideas to keep them engaged)
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Give Me a Break! What to Consider Before You Start Planning for 2024
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Four Hidden Benefits of Creating Content
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Speaking and Podcast Guesting for Increased Visibility (Risky Business Series: P...
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Trick or Treat Marketing (Risky Business: Part 4) 🍬
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Are Ghosts Really so Scary? (Risky Business Series: Part 3) 👻
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What to Do When Your Business is Slow (Risky Business Series: Part 2) 🎃
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What to Do When Things Fail (Risky Business Series: Part 1) 🕷️
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Taking Inventory
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Make Time Your Friend (instead of just managing it)!
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THIS or THAT? Five choices to make in your marketing and messaging
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How to Get Other People to Talk About YOU!
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How to Talk About Yourself (podcast guesting, speaking engagements, networking,...
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IS it About You? The About Page Debate
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How to Write About Yourself: Bio-Building Made FUN!
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Is Cutting Corners Costing You!?
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Three Reasons Your Social Media Might Not Be "Working" (and what to do about it!...
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Which Social Media Platform is Right For Your Business?
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What Does it Mean to Show Up?
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Creative Dry Spells: Ideas to spark creativity and inspiration
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How to Pitch Like a Human (three tips for podcast guesting and speaking opportun...
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How to Create a Storybank for Your Content
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Four Out-of-the-Box Ways to Increase Visibility
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The Myth of Consistency (three marketing messages giving you the wrong idea)
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Choosing a Content Strategy that Works for YOU!
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An Easy Content Framework
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Content is a Bridge: Who Are We Talking To?
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What's Content Marketing? And Why Does it Matter?
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Ask these Four Questions Before Saying "Yes" to Something New
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Welcome to Content with Character (now Small Business Casual)
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