Content is a Bridge: Who Are We Talking To?

Text Emily!

Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. 

I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. 

This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey. 

Topics covered in this episode: 

• Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge. 
• Decorating your cupcake - go from vanilla to the flavor of your creation! 
• Deciphering features vs. benefits in what you offer 
• Who are your customers? Get specific! 
• What are they doing right now? Day in the life? 
•  And More!

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! [email protected]

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