Small Business Casual
Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around!From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses less...
Notable Guests
Episodes (206)
5 Levels of Listening
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4 Lessons Learned in 2024 to Inform Your Future Marketing
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Let's Talk Boundaries! Setting boundaries for life and business
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Weathering the Social Media Storm: Navigating what to share when life happens
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Your Marketing Blueprint Made Easy(er)
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Reels vs. Stories, pivoting with confidence, platform overwhelm, and more!
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What a Tattoo Taught Me About Business
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6 Ideas to Make Marketing Less Dreadful
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4 Creative Ways to "Network" (fresh ideas for connecting with others)
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Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
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The Four Tendencies for Your Marketing
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Are you a Pioneer, Producer, Professor, or Planner? Expanding your genius zone
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4 Buyer Mindsets to Consider in Your Business
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The Perfect Blend: Art & Science in Your Business and Website
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What to Do When You've Been "Phoning it in"
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Adventures in Podcast Hosting (your frequently asked questions, answered!)
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Standing Out as a Podcast Guest
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Collaborating with Confidence (5 ideas to help you start taking action)
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Firstborn Problems: How to Ask for Help (and what to consider before you do!)
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Step Aside, Perfectionism! We've got action to take
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3 Essentials for a Bio that Sets You Apart
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Unhack Your Marketing & Content Creation
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How to Know if it's Time to Let it Go
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3 Things I Wish I Knew Before I Started a Business
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Telling the Story of "I": The Origin Story
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Can Content Creation be Enjoyable (and even… FUN)?!
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Making the Most of a Summer Slowdown
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The Pants Story: How to stop people-pleasing in your marketing
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Setting Time Boundaries for Your Business and Life
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How to Un-Despair When You Start to Compare: Turning down the noise of compariso...
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Hug Your Customers: Making Your Client the Main Character
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What is Character? And does it really require "hard work" to build it?
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Repurposing Video Content, Audio, Webinars, Workshops, and more!
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Repetition vs. Cohesion: Why I want you repeating yourself MORE!
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Repurposing Written Content: The life-changing magic of repurposing emails, blog...
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Being Human is Your Secret Sauce! Considerations when using AI in content creati...
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Curiosity Marketing: Creating a curiosity gap that sparks interest
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Don't Make Me Choose! How to decide what to share and where to show up
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Four Stories to Share in Your Content: Authentic stories to tell about your busi...
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Sharing Client Success Stories: Case studies, portfolios, testimonials, and beyo...
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No One Likes a Copycat!
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Plan Your Content with Ease: Four Content Structures to Give a Whirl!
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Your Business Called! It told me to pass along this message
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Client-Contractor Collaboration: The Ultimate Survival Guide
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Pain, Problem, Solution: What are they feeling?
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Get Picky About Your Collaborations in Business
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The Four Agreements of Collaboration
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Are You Running Your Marketing or is it Running You?
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Six Styles of Procrastination: How to Navigate Your Procrastination M.O.
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The Cost of Procrastination
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