Skip to content
TrackPodcasts
businessFeb 20, 202429:17pending

Pain, Problem, Solution: What are they feeling?

About this episode

Text Emily!

What is it? 
How do I fix it? 
Can YOU help me fix it? 

Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once. 

In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now! 

I get into: 

  • The difference between pain, problem, and solution awareness
  • What your clients are feeling depends on where they are in their journey 
  • How to speak to your clients at different levels of awareness 
  • Considering where your most recent clients came from 
  • Speaking to just one person at a time 
  • And more! 

Links and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
This month's Episodes: The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business

Connect with ME! Your loyal host, Emily Aborn
I’m a Copywriter, Speaker, and podcast host. I live in the backwoods of New Hampshire, where I spend my non-working time hiking,  reading, and playing Crib Wars (an intense version of Cribbage IYKYK). 

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Get every episode summarized

Each time Small Business Casual publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.

Email me new episodes

Free for 3 shows. No card needed.

Hosts & guests

No transcript yet

This episode has not been transcribed. Request it and it moves to the front of the queue.

Pain, Problem, Solution: What are they feeling?

Small Business Casual

0:00
29:17

More episodes

More from Small Business Casual

View all episodes →