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Journal of Advertising Research
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Recent appearances
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?JAR Inside the Research PodcastMar 26, 202620:29HostPetfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as InfluencersJAR Inside the Research PodcastMar 19, 202615:33HostFueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer AttitudesJAR Inside the Research PodcastMar 12, 202615:38HostUsing Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional BreakthroughJAR Inside the Research PodcastMar 5, 202616:47HostHow Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory FocusesJAR Inside the Research PodcastFeb 28, 202612:29HostDo cultural cues make expensive products feel more appealing?JAR Inside the Research PodcastDec 11, 202522:44HostThe Face of AI Endorsement — Human vs. Cartoon AvatarsJAR Inside the Research PodcastDec 4, 20257:59HostHow Life Transitions Shape Response to Ad RepetitionJAR Inside the Research PodcastNov 20, 202519:34HostWhy Do Viewers Sometimes Watch Skippable Ads?JAR Inside the Research PodcastNov 14, 202518:36HostDo Blurry Backgrounds Make Video Ads More Persuasive?JAR Inside the Research PodcastNov 7, 202514:44HostHow Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?JAR Inside the Research PodcastOct 29, 202518:56HostHarmony or Discord? GenAI and Human Creativity in AdvertisingJAR Inside the Research PodcastOct 24, 202512:17HostWhen “AI” in an Ad Helps… and When It HurtsJAR Inside the Research PodcastOct 17, 202518:57HostHow Agencies and GenAI Actually Create TogetherJAR Inside the Research PodcastOct 10, 202510:19HostHow Much Personalization Is Too Much in AI Ads?JAR Inside the Research PodcastOct 3, 202520:06HostThe Ad Program Congruence Effect on TV Ad ViewingJAR Inside the Research PodcastSep 26, 202522:43HostWhen AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury BrandsJAR Inside the Research PodcastSep 19, 202520:41HostSponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?JAR Inside the Research PodcastSep 13, 202519:55HostTargeting Couples—Are Dyad Exposures Greater Than One Plus One?JAR Inside the Research PodcastMay 15, 202523:49HostWhat Drives Advertisers Toward or Away From Immersive Virtual Spaces?JAR Inside the Research PodcastMay 8, 202524:08Host