How many episodes does JAR Inside the Research Podcast have?

JAR Inside the Research Podcast has 104 episodes.

What topics does JAR Inside the Research Podcast cover?

JAR Inside the Research Podcast covers topics including: business, marketing.

What language is JAR Inside the Research Podcast in?

JAR Inside the Research Podcast is in en-us.

JAR Inside the Research Podcast

Journal of Advertising Research

EN-US104 episodes

businessmarketing

This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.

Episodes (104)

The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth...

JAR Inside the Research Podcast

Mar 26, 202620:29failed

Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets...

JAR Inside the Research Podcast

Mar 19, 202615:33failed

Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially...

JAR Inside the Research Podcast

Mar 12, 202615:38failed

Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Break...

JAR Inside the Research Podcast

Mar 5, 202616:47pending

JAR Inside the Research Podcast

Episodes (104)

The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth...

Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets...

Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially...

Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Break...

How Music Tempo Influences Consumer Preferences for Advertising with Different R...

Do cultural cues make expensive products feel more appealing?

The Face of AI Endorsement — Human vs. Cartoon Avatars

How Life Transitions Shape Response to Ad Repetition

Why Do Viewers Sometimes Watch Skippable Ads?

Do Blurry Backgrounds Make Video Ads More Persuasive?

How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?

Harmony or Discord? GenAI and Human Creativity in Advertising

When “AI” in an Ad Helps… and When It Hurts

How Agencies and GenAI Actually Create Together

How Much Personalization Is Too Much in AI Ads?

The Ad Program Congruence Effect on TV Ad Viewing

When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands

Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respo...

Targeting Couples—Are Dyad Exposures Greater Than One Plus One?

What Drives Advertisers Toward or Away From Immersive Virtual Spaces?

Does Sadness Sell? Understanding Emotional Appeals in Fundraising

Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richn...

That’s It! How Short Exclamations Boost the Effectiveness of Price Communication...

An Examination of Digital Accessibility Within Social Media Platforms

How Is Influencer Follower Size Related to Brand Responses?

Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?

Immersive Ads That Work: How Co-Creation Drives Engagement

The Power of Message Framing: Boosting Health Campaigns Through Strategic Advert...

How Positive and Negative Appeals Influence Donor Decisions

Bridging the Credibility Gap in Brand Activism

Why Less is More in Radio Advertising

The Impact of Virtual Reality on Charitable Donations

The Hidden Power of Music in Advertising

Unlocking the Secrets of Sponsorship Retention

Scent Strategies: Unleashing Implied Explosion in Perfume Ads

Green Advertising Insights: The Power of a Single Tip

Advertising and Company Value: Unpacking the Financial Impact

Can We Turn ASMR Experiences Into Advertising?

How Brand Managers Can Maximize Engagement with ASMR YouTube Content

Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition

Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?

Hey Fatso! Do Ads that Mock Customers Really Work?