Your List Size Is Lying to You — with Armando Roggio (Quartz)
About this episode
What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size?
In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz, to dig into the deliverability blind spot most media operators never see coming — until it's too late.
Armando shares what surprised him most when they started fixing Quartz's email infrastructure, how activation rates jumped from 10% to 40%, and why the industry's obsession with list size and CPMs is pointing publishers in exactly the wrong direction.
They also get into the compounding nature of deliverability decay, why ISPs aren't exactly rushing to warn you when things go sideways, and the one question every publisher should be asking about their lead sources but almost nobody is.
Honest, specific, and packed with things you can act on — this one's worth a full listen.
Guest: Armando Roggio - Duplex (Quartz)
- LinkedIn - /in/armandoroggio/
- Website - Quartz
Host: Chris Miquel - Founder, Audience Bridge
- LinkedIn - in/chrismiquel
- X (formerly Twitter) - @miqchris
🔗 Learn more: www.audiencebridge.io
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