$3 to Acquire, $3 Back in 7 Days w/ Andy Mackensen, The Assist

Andy Mackensen has grown The Assist to a newsletter for professional women that adds roughly 30,000 subscribers a month through paid media. It pays about $3 to acquire a subscriber and makes that $3 back within seven days, before the subscriber ever receives a regular newsletter send.

In this episode he walks through his SCALE framework: Subscribers, Conversion, Activations, LTV, and Enrichment.

We get into the five-question quiz that 83% of new subscribers complete, the quiz results page that recovers half the media cost immediately, why The Assist no longer has a rate card at all, and the 30–40% attribution leak that's killing sponsorship renewals across the industry.

If you're measuring cost per subscriber instead of cost per engaged subscriber, this one will change how you think about acquisition.

Chapters

• 00:00 — Cold open and intro
• 02:38 — Why "measurable business result" beats selling placements
• 07:28 — Subscribers: attracting the right person, not anyone
• 09:33 — Conversion: landing pages and the five-question quiz
• 13:34 — The seven-day payback
• 17:43 — The CDP and cost per engaged user
• 21:13 — Activations: throwing out the rate card
• 24:39 — Bridge pages and the 30–40% attribution leak
• 33:16 — LTV: revenue beyond sponsorships
• 43:28 — Enrichment: turning an anonymous email into a profile

Connect with Andy Mackensen

• LinkedIn: https://www.linkedin.com/in/andrewmackensen/
• The Assist: https://theassist.com/

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