Will visibility continue to be the north star of measuring AI performance?

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. I'm Joryn Cooney, and joining me today is Garrett Sussman, Director of Marketing at I Pull Today, Garrett and I are going to talk about what AI search behavior actually looks like. Why conversational search is changing how people discover information, and how marketers can separate real opportunity from industry noise. Will visibility continue to be a north star of measuring AI performance? It has to be. I think that people don't want the friction of having to do the research themselves. I think people are unfortunately kind of lazy, and as the output gets better. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for

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2:06line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io. It just matters that you are recommended and then ultimately searched for because you're recommended. Thank you to Garrett Sussman, Director of Marketing and I pull a ring for joining us. If you'd like to contact Garrett, you can find a link to his LinkedIn profile on our show notes or on thevoices search.com, or you can also visit his company website, iPullRank.com. If you haven't subscribed yet or want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.