Creator advice that still resonates today

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything Delivers Podcast Production, Growth, and Monetization Solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. Joining us today is Tasia Kastodi, founder and CEO of Brio Media. What's one piece of creator advice you wish someone would have given you when you first started? You have to be doing something you're passionate about and something you like or it's going to come through. So... Time for a one minute break to hear from our sponsor, Previsible.

1:03So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results.

2:06Not just your agency's bottom line. So join brands like Yelp, eBay, Candle, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E, .io. You're not going to be able to be consistent with it. You're not going to be able to do the amount of work that it takes to do this well and do it consistently if you don't love it. If I get a lot of people asking me like, oh, I should make a channel. What should I do? And it's like, well, what do you love? You can't ask someone else that. It's work. This is a job. So you have to love it for some foremost.