How Creators Are Adapting to Google's Search Changes

YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, building sustained audience growth by prioritizing helpfulness over virality. The conversation examines agentic search's shift from information retrieval to task completion, the monetization and attribution risks AI-generated summaries pose to creator watch time and citation value, and a performance framework built on click-through rate, retention data, and brand partnership signals rather than vanity metrics.

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