What's one marketing fundamental that AI will never replace?

Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike and then crash. She breaks down why classic SEO shortcuts—keyword stuffing and arbitrary content length—collapse under AI search evaluation, and why answer engine optimization depends on stronger fundamental content quality rather than production volume.

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