Will AI-Generated Search Results Materially Change Local Search This Year?
About this episode
AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries instead of deferring to search engines. He explores why businesses must adapt their strategies to become the answer within AI-generated results, emphasizing the accelerating pace of this fundamental shift in local search visibility. Show Notes
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- Michael Walrath: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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