
About this episode
This week Rachel and Lynne chat with launch copywriter and psychotherapist Kirsty Fanton about 'social proof' - what it is, why it's an important (and powerful) part of your marketing efforts and how to get it. An inspiring and informative discussion.
Find Kirsty at https://www.kirstyfanton.com/
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Rachel's List for job-seekers: www.rachelslist.com.au/jobseekers
Lynne Testoni's website: www.lynnetestoni.com
Rachel Smith's website: www.rachelsmith.com.au
Thanks, as always, to our sponsors www.rounded.com.au. Easy accounting and invoicing software, made just for Australian freelancers and sole traders. Don't forget, if you're a Rachel's List Gold member, you'll enjoy 20 percent off an annual subscription plan!
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