About this episode
In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it can be the differentiator for writers.
We chat about:
- What Brand Voice is
- Why it can't be replicated by bots
- How AI can be an effective tool for writers, without compromising our livelihood
- How to deal with cost-conscious clients
- How she finds work
- And why she wrote her first children's book
Where to find Brooke: https://thecontentedcopywriter.com.au/
Where to find us:
Rachel's website https://rachelsmith.com.au/
Lynne's website https://lynnetestoni.com/
Rachel's List https://rachelslist.com.au/
As always, thanks to Rounded for sponsoring The Content Byte!
Get every episode summarized
Each time The Content Byte publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Content Byte
Why we are taking a break - with Lynne and Rachel
The Content Byte
How pre-selling strategies can turn leads into clients with Brenna McGowan
The Content Byte
How to make a living from Substack, with Maggie Alderson
The Content Byte
New things we are trying in our business in 2026
The Content Byte