Who's Not In The Room & How Do We Get Them There?
About this episode
In this episode of Not The Same As Last Year, emcee Clare Forestier takes a closer look at who might be missing from your events — and why it matters. Clare reveals the often overlooked audiences who choose not to attend traditional B2B events, such as introverts, neurodiverse individuals, or those with sensory sensitivities.
Clare shares practical strategies to make events more inclusive and welcoming for these potential attendees. She highlights the importance of promoting inclusive features, like quiet spaces, varied networking opportunities, and thoughtful agenda design, to attract a broader audience. Discover how your event can stand out by reaching the people who wouldn’t normally consider attending.
Key Takeaways:
- Why considering who isn’t attending your event is crucial.
- Actionable changes to make events more inclusive.
- How to market these inclusive features to reach a broader audience.
Tune in to find out how you can tap into this untapped pool of potential attendees and create events that appeal to everyone.
Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE
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