Sponsor-Friendly AND Audience-First? It IS Possible

In this episode of Not the Same as Last Year, Clare is joined by seasoned event sales and sponsorship expert Richard Morris, who’s been transforming how sponsors show up at events for over 25 years.

From tired sponsorship packages to cringeworthy on-stage moments, Clare and Richard explore the very real tension between what sponsors want and what audiences need. They share ways to shift the story—from last-minute fixes to building a better approach from the start.

This one’s a must-listen for planners tired of hearing “but that’s what we sold them,” and for anyone trying to align commercial goals with a quality attendee experience.

What’s Inside:

• Why "gold/silver/bronze" sponsorship tiers often do more harm than good
• How to avoid the “same as last year” trap
• Tactical ways to tweak sponsor involvement (even if everything’s already been agreed)
• How content teams and sales can work together, not in silos
• Why sponsors need help looking good on stage — and how you can give it to them
• Horror stories (hello, business card in webcam) and how to avoid becoming one

Resources:

👉 Connect with Richard Morris on LinkedIn

👉 Want help reworking your sponsor strategy? Drop Clare a message or visit www.clareforestier.com

Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE

Connect with Clare:

WEBSITE

LINKEDIN

YOUTUBE