About this episode
「胖企鵝」並非出自知名動漫或是電影角色，但這隻滾滾的可愛企鵝玩偶，銷量卻能擊敗迪士尼、寶可夢、芭比，甚至在亞馬遜、沃爾瑪兩大虛實通路，都創下銷售佳績，讓大人、小孩都為之瘋狂，這股「胖企鵝」風潮從何而來？
1:41 胖企鵝的生平
4:13 盧卡內茲是誰？
8:36 虛實整合怎麼玩？
13:12 胖企鵝創造哪些商業價值？
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