Venture Capital 101 with GP Lolita Taub

0:00What if the skill that could replace your paycheck is something you already know? That spreadsheet everyone asks you for the process you use at work the advice your friends keep texting you about That knowledge could become a digital product that earns money without requiring you to clock into another job I know because digital products helped me replace my six figure engineering salary and have now generated over $1.5 million through workshops templates tools and courses now I'm teaching you how to do it inside my free live webinar idea to income on September 14th at 8 p.m. Eastern I'll show you how to choose create and sell a profitable digital product based on the skills and knowledge You already have tap the link in the show notes to save your free seat for idea to income your next income stream It may be already hiding in plain sight Mmm My clothes is so clean with my new super concentrated super-tyre e-bow

1:02Tire e-bow is different because it has six layers of power The cleaner that combat the colors the manchas the appearance of the marilliant and the work extra In addition, it is dissolved in the instant and starts to act immediately Prove the new Tire e-bow in your next level Hey guys, it's Drew from the comment section Some days my skin just needs a little coverage and other days I want to go full glam for those everyday moments like running errands or grabbing coffee I've been loving the merit minimalist stick because it's a foundation and concealer in one that gives me a really Natural skin like finish, but when I want more coverage I'm reaching for the hourglass vanished concealer every time I know I'm not the only one who struggled to find the right foundation or concealer shade Which is why I always shop at Sephora They have the best brands all in one place with so many shades coverage options and finishes plus Expert beauty advisors free samples and shade matching tools both online and in stores So whether you're looking for barely their coverage or full glam Sephora can help you find your match

2:06This episode is sponsored by WeShare Health and affordable alternative to traditional health insurance If becoming your own boss is part of your financial freedom plan Healthcare costs might be one of those expenses making you think twice and listen I get it when you're building a life with more freedom You want options that actually make sense for your money. That's where WeShare Health comes in Members can pay up to 60% less than they would for traditional health insurance with Individuals saving up to $5,000 annually members also have access to a nationwide PPO network with more than one million physicians plus unlimited telehealth and access to programs like Noom and Better Help So if you're looking for another way to manage healthcare expenses without blowing up your financial goals Get a free quote in minutes call 1-888 WeShare That's 1-888 WeShare or visit WeShareHealth.org to learn more This week on Joquero de Nero We invest and we support the companies that we invest in so they can continue growing and they make money

3:10We make money and to me Creating generational wealth is something that is possible in in a very short time period In this world of enter capital. So I think there's this really important notion that there is a lot of bias in the system I personally think we need to go in eyes open whenever we're in any place and if you're gut feeling is telling you that there's something off That there that you maybe marginalized or maybe being measured in a different way. You're absolutely correct We're expecting to know okay, we're gonna go in this journey on the other side of the rainbow We're gonna find a pot of gold and it's gonna be for you and for me That's the narrative that investors want to hear and that founders need to share When they're talking about their companies. This is how we're gonna make money You're listening to Joquero de Nero a personal finance podcast for the modern Latina

4:12I'm your host jenny's torres award-winning Latina personal finance expert I didn't always have my financial shit together But when I started looking for POC friendly personal finance podcasts I couldn't find any and so Joquero de Nero was born on this show I'll show you how to make the nettle how to keep your de nettle and most importantly how to make it grow Each week I'm connecting you with the most brilliant minds in the world of money and business So you can learn about investing entrepreneurship and building wealth the best part I'm dishing up all this knowledge with a sassy side of sasson So if you're ready to be boy that osat with your de nettle you've come to the right place Let's dive in all amihenta welcome back to another episode of Joquero de Nero the podcast on today's show We're gonna be talking about a topic that you probably didn't grow up learning about Because most of us don't grow up learning about this. This is the world adventure capital right This is a world that feels very much like You're either born into it or you're introduced into it by elite networks

5:16We're gonna be talking to a Latina who has served as a founder and angel and LP a GP And if you don't know what that means we're gonna break that down for you too And also an ecosystem builder without A road map we have Lolita tell on the show Lolita welcome to Joquero de Nero Joquero de Nero tambien So thank you for having me. I love it. I love it Lolita is a general partner at Ghana's Ventures which is like just the most incredible name for a venture capital company I mean hello and she has spent nearly 20 years across big tech startups and venture capital investing in over 100 companies and building a community of 100,000 plus founders funders and friends along the way She has been named to Forbes culture 50 and Olas 100 Latina powerhouses And she has a brand new book that is called what actually matters Startups capital and the rules nobody taught us which is a practical guide

6:18For first-time founders angels LPs GPs and ecosystem builders that are navigating venture from someone who has literally sat In every chair so Lolita, let's get into your origin story because you were raised in South Central LA Not the place that I think of a lot of venture capital folks come from and now you've been able to invest in over 100 companies So can you take us back to the beginning like what were you learning about money and entrepreneurship in your house? I mean, I think my mom taught me that we should hide money and there's Ilcocheon right under the mattress um Yeah, I came I came from very humble beginnings my first home was a garage my dad turned into a one-bedroom apartment first gen and oldest daughter so Definitely my my family came like so many of the families in our community came to the US to give their family and their future kids and opportunity to the American dream

7:24Which you know, I it's a whole topic on its own uh But it grew up in South Central So the bloods the cribs all love that and um, so you had to Watch what we wore and what we said where we were um But I was really fortunate that my parents always emphasize the importance of education and just watching them um Work my mom cleaning houses Baby sitting my dad being a truck driver or working in different factories Really work uh learned Uh That like work ethic why working hard um, which is a double-etched sword work hard and you'll reach your goals um, but um I say that in talking cheek But one of the things that obviously came from that is uh my family always saying my parents always saying it's a leganus And that's that's how we get to the name of gana's ventures right you you persist

8:26You overcome challenges and and you just keep at it and so Long story short I went from that to Going to a boarding school that my sixth-grade science teacher in like LA County public school Middle school teacher she Help me apply to get into this elite boarding school Phillips Academy and over and that really changed my view into Um, how many resources there are so kid coming from you know this community that's just black Latino Poverish um in poverish uh community To the top 1% and where the their kids are sent and and and what that taught me was that there's enough money and enough resources to go around And so and there were kids from all over the world So it was a really international school. I think we had 120 countries represented Where was the school and over Massachusetts? Okay. All right, so they sent it to the other side of the country

9:30What a different culture It was it yeah, you know, it's the hardest and like the best and the worst thing that ever happened to me Um talk about identity crisis uh that I didn't know how to put in words, but so I go and my parents I mean I I remember they said they were so scared. I mean I'm their first daughter or like old, you know all these kinds of things And letting me go to a boarding school It was terrifying for them, but ultimately my dad said if I can't Um offer you this opportunity. I'm not going to take it away from you and education is the most important to us And so it was really a frying time for my mom and my dad um especially my mom um She just She would just cry all the time I can imagine I think about sending my daughter at like what 11 12 years old And how long were you there? Yeah, uh, so four years

10:32About four years Yeah, yeah, yeah, that's not typical Latino parent behavior No, it really took a lot of courage right to let it on us Um and and so from there, you know, I studied international relations at USC Wow, um so fight on if you're a surgeon out there um in LA So I came back to LA. I wanted to be back close to family and then I ended up going into tech And um, I went to big tech so IBM Cisco and then I made the jump to start up some venture capital But the jump was actually because I was selling so at IBM and and Cisco I was selling the entire Tech portfolio so hardware software services And I did cross industry SMB all the way to 500 Forbes fortune 500 and um Throughout that time in in big tech I actually started selling into native American tribes So I always had this like instinct to to do international business

11:33But this is like international business in our backyard Uh-huh, um and I took a class because I didn't know anything about selling into native American tribes And it's just a whole different world and the class I took was with a tribal chief and he asked me who is your tribe Um at some point and um, I was just like well, I don't know like it is it's a middle-aged white guy is that I Working with and no no like no shade to them like I I have built such great relationships with so many people of all backgrounds But that wasn't necessarily the tribe and and he you know, he really said you know, we have the honor And the responsibility to to do what we can for our people for our for our tribe So you know, I challenge you to think about that and and so I went and did this Interview series where I interviewed a hundred women founders around tech entrepreneurs around the world And that's where I first heard the word venture capital

12:36Investing and all of those things because before that I did not know besides like I need to pay off my debt my All my debt for going to school and um And I thought well, I don't know what this is but like I want to find out and there's so much talent And I want to become a check writer and ultimately that was the story of how we get to this whole journey of being told you don't belong You you don't have the pedigree you don't look the part you don't have the network like you this isn't for you Whether it was because I was woman to or my background or you know, whatever And I you know for for those of us that are persistent um Uh I it was just one of those things where I had to chip on my shoulder and I wanted to say no our people can do this It's like tell me that I can't do something and I'm gonna show you I can Yeah, it's it's like that whole thing right like they buried us not knowing that we would grow into a plant

13:39You know, or whatever the saying is but it but it's true and so you know part of it was chip on my shoulder part of it was just Like honestly just serving my community and and what I what I realized was my tribe and started with women But expanded to wait so the this problem exists with people color LGBTQ So on and so forth everybody was not as cis gendered straight white male Yeah, and so that became my focus and and so I broke into venture capital like Starting with like volunteering for angel groups and different things like that and then and then eventually I worked for for funds and and eventually I started my own and now I'm writing checks So and we invest in us in latang and I'm really proud of of the work that we've done and we need more latinas In this community and exactly why I wanted to write this book is to bring our community into the fold because

14:41There's so much money being made. It's high risk high reward Obviously, so it's not for everybody, but at least knowing that we belong and like you know If you have any kind of curiosity here it is laid out from someone who Came from nothing and had to figure it out on her own Let's take a quick break for a word from our sponsors You've heard me talk about built as the loyalty program that lets you earn points on rent wherever you live And they just leveled up even more as of 2026 homeowners can also earn up to 1.25 x points on their mortgage payments This is thanks to built three new credit cards the palladium card obsidian card and blue card All three turn your housing payments rent or mortgage into flexible rewards So you can choose the card that fits your lifestyle without missing out on points and exclusive benefits Build points can be redeemed at top airlines and hotels amazon.com purchases future rent payments and more

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16:43Hey guys, it's Drew from the comment section Some days my skin just needs a little coverage and other days I want to go full glam for those everyday moments like running errands or grabbing coffee I've been loving the merit minimalist stick because it's a foundation And concealer in one that gives me a really natural skin like finish But when I want more coverage, I'm reaching for the Hourglass Vanished concealer every time I know I'm not the only one who struggled to find the right foundation or concealer shade Which is why I always shop at Sephora They have the best brands all in one place with so many shades Coverage options and finishes plus expert beauty advisors free samples and shade matching tools both online and in stores So whether you're looking for barely their coverage or full glam Sephora can help you find your match I'm so glad to have you here because you know there is something to be said about representation in these spaces Where we don't necessarily see ourselves and what you're doing to normalize the fact that

17:45We can also participate in this world that feels very like gatecapped Is really exciting, you know and for somebody like me where I live and breathe finance I know this world well, I know folks You know, I've been an angel investor and things like that And I think maybe people are familiar with a company called Siyatha Foods Which was acquired by Pepsi for like two billion dollars That was a small business that started Creating I want to say it was like gluten free Raps and things like that, you know products like tortilla chips But not made from like corn. They were made from yeah How's the problem? How's the problem? Like cassava and stuff like that right so you may know These companies and not even know that there's like a latino founder at the the origin story Which I love to see but let's start from the beginning right because one thing that I that frustrates a hell out of me About the world of finance is like there's so much jargon So let's break down some jargon around venture capital so that people can start to understand like what the hell are we talking about?

18:48So when somebody hears venture capital and immediately like checks out, you know brain goes blank like Can you explain what that actually is? Yeah, I think an easy way to think about it is Venture is part of adventure right here adventuring out and You're trying to find something unique right when you go on an adventure and it's the same thing with venture capital And now we at the capital part and it's like about making money So you're in an adventure looking for things that will make you money and these things happen to be businesses and sometimes these businesses are Small businesses that end up raising venture capital and you raise but this is it's just money like at that end of the day It's money yeah, and so you raise money from venture capital is when you want to grow really really fast and you want a big injection of money rate and and so

19:50That's essentially what it is and we invest and we support the companies that we invest in so they can continue growing and they make money We make money and to me Creating generational wealth is something that is possible in in a very short time period In this world of venture capital and and it's something That you know of course the money that you spend here You do need to be an accredited investor so that you know you can lose your money Um, but you could also make a lot so learning more about it in terms of What it is it's just another way of investing and and maybe if you think about the stock market if you if you invest in stocks and any way shape or form Actually, no, you know what I have a better analogy Lotto tickets so Okay There's a lot of Latinos that are familiar with the have a lot of I mean I grew up with my mom like bubbling in the little thing

20:52It's still do 40 years later. We're still waiting for that jackpot right we're still waiting so essentially Um when we buy a company it's like bubbling in like a lot of ticket and hoping that one day like we're gonna hit the jackpot And essentially that's what it is except that you actually are more involved with companies and things of that matter Depending on the thing of pure chance, you know You're betting on these companies because they have an underlying Foundation that makes you you know confident about where they may go and what kind of Success they may have that that's right. So they're like lotto tickets, but not at the same time But it's the same concept of wanting to Create wealth for yourself. Yeah. Yeah. I love that. Okay. So Let's talk about what makes a business actually venture backable right because I have a lot of entrepreneurs that listen to the show I personally don't think my business would make sense for a venture capital firm

21:54Um, I'm not necessarily selling something that I see scaling to a billion dollars, you know never say never but I think it's important for us to understand why Most small businesses might not be a fit for venture and that's what makes a business venture worthy Yeah, so this is a great great topic and and I do cover this in the book and you're right You're right a most companies should not raise venture capital and so What I usually advocate for is bootstrapping because anyway we get so many knows that we have to do it So you think of a company like calendarly right toke He's a black founder and he got rejected like out of his mind and he built his calendar to 70 million dollars in annual recurring revenue. So that's how much they were making a year and then raised At a three billion dollar valuation and he had the leverage then so he was able to

22:56To create a unicorn right a company that's valued at more than a billion dollars After having built and bootstrapped all the way through and so he was Not a venture backed company for a long time and so I always think of founders thinking Starting businesses to think well the goal is really just to make a business that makes money a successful business It's not fundraising But most companies will need some sort of injection of money to get started to pay you know for this or that or or to the development of their product and so on and so forth There's many uses for money and I am sure all of us have many ideas of what we would do and especially if you have businesses to grow them and so What I typically recommend is bootstrap and then if you want to grow really big you're in a you have to be in a big enough market where you could Grow into a billion dollar business and so naturally the market needs to be so whatever customer set needs to be spending a billion dollars and above right to be able to make that

24:02So that's one requirement the other one is if you want to grow really fast Um and what I what I say but what I mean by that is it If you want to be organic see what happens um Venture capital is not for you because as soon as you take money from venture capitalists There's a time a timer that goes off and Everyone's expecting hey when am I going to get my money back and when are we going to make more money and so on and so forth as opposed to When you own your whole business you have not given away equity, right the the Piece of your business Then you have full control and that's another that's another thing like if you want full control And you have and you and you want to manage your equity you don't take venture capital money So what can you do because this book that I wrote isn't just about becoming these things It's like hey know this is exists if it applies great if not you you know you can play different roles

25:04Even if you're interested in it and want to explore but we talk about grants We talk about pitch competition. We talk about angels, right because angels like you Can be so helpful to businesses that may or may not end up being you know This company that becomes a billion dollars, but it doesn't mean that you won't make money Um both the company and the investor. Yeah, I love that Yeah, I mean at the end of the day you have to have some proof of concept um to even think about asking people for money And when I say that it's even like getting a loan from a bank like you're gonna have to Know that it's like you're have some business Savvy that you have some proof of concept that you've made some money Um, so I think it's important to just understand that yeah the this world is not fit for Every business model nor should you think that that is the only way for you to raise funds and I think what I love I love how much more accessible investing in these types of companies have become with crowdsourcing platforms, right?

26:10Because previously and I want to talk more about this um, you had to be a very specific you had to fit a very specific criteria in order for you to be able to even find out about these opportunities You mentioned the word accredited investors. So maybe let's dive into a little bit of that like what does that actually mean? What qualifies you as an accredited investor and what are your options if you don't meet those criteria Let's take a quick break for a word from our sponsors Hmm, what a great smell My clothes are so clean with my new super concentrated super-tyre ibo Tire ibo is different because it has six layers of power Limbidor that combat the colors the sleeves the appearance of the marilliant and the extra work Also, it is dissolved instantly and begins to act immediately Prove the new tire ibo in you for next level Hey guys, it's true from the comment section some days my skin just needs a little coverage and other days

27:15I want to go full glam for those everyday moments like running errands or grabbing coffee I've been loving the merit minimalist stick because it's a foundation and concealer in one that gives me a really Natural skin like finish, but when I want more coverage I'm reaching for the hourglass vanish concealer every time I know i'm not the only one who struggled to find the right foundation or concealer shade Which is why I always shop at Sephora they have the best brands all in one place with so many shades coverage options and finishes plus expert beauty advisors free samples and shade matching tools both online and in stores So whether you're looking for barely their coverage or full glam Sephora can help you find your match Thumbtack presents tile trouble Every single time I use my sink I make eye contact with the uneven grout on my kitchen backs flash The crooked corners eye me and I'm haunted by more tiling questions than I thought possible What kind of pro can fix a backsplash can I replace one crack tile or should I replace them all what But if I just use thumbtack I can hire top rated pros read reviews and compare prices with a tap all on the app

28:20Thumbtack knows homes download the app today Yeah, so I'm not a lawyer just disclaimer You'll have to check in and make verify But I believe it's 200 individual 300k so 300,000 For married if you're married to be an accredited investor and then or a million dollars I believe in If it's worth like in your assets. Yeah, yes, you're not worth and and so But excluding your home Okay, I feel we should look it up and make sure we we share the exact thing But essentially you have to make a lot of money or have a lot of money And so many of us in our community don't have that so if you want to be An investor Adventure capitalist

29:21How do you do it because I was not a creditor when I started at all the I was not meeting this criteria So back in the day when I started there weren't these options that are exist today you can take Basically a finance course and take and and get a certification and that allows you to invest But back in the day all you could really do is go work at a venture capital fund Because if you have a fund even if you're not accredited, isn't that interesting? See you become accredited by having all this money because you raised money So now you're an an accredited investor through the fund And so How a lot of the investments that I made were through funds and I'm still investing through a fund, right? And so that in itself is like okay, accredited and investor And what what it is like Honestly, I think that and I've been a big promoter of bringing down the The requirements to be able to invest because if we're able to gamble our money in lot of tickets

30:24We should be able to you know invest in companies and be able to make this generational wealth um But I do understand the other side Which like the intention behind these requirements is are that a couple things one is That the people who are investing you know if you lose your money It's so you're gonna be okay um Because a majority rate there's a huge percentage that you Like investments that will turn to zero And then there's a few that can turn into something really massive, right? and so The the thing is that if you As a founder many of you may be business people and and business owners who Are thinking maybe venture capital something for me and if you just are going down that path and you take money Or even if you're a small business if you take money from an angel that's not accredited basically Uh That angel can sue you right

31:25For losing their money if you do lose their money or whatever So if they're if you take money And this is why I'm always like whether you take venture capital money or not if you take money from people from angels Make sure they're accredited because if the business doesn't go well they can sue you But if they're accredited they cannot and so you have a protection as a founder and you have a um You know as an investor You you don't you know you lose that ability to like infringe them on another person's business when you know You should have known like you could lose money and say yeah same with lottery tickets, you know Absolutely Very good to know um, I did pull up the definitions here and these actually are set by the SEC Um, so for income you have to qualify based on at least one of these three requirements one is by income Where you're earning more than two hundred thousand dollars individually or three hundred thousand dollars with a spouse or a partner In each of the last two years and you would reasonably expect the same or more income this year

32:30You have a net worth of more than a million dollars individually or jointly not including your primary residence Or you have professional credentials, which means you hold a Series seven series 65 or that's right in two financial license. That's in good standing. So um This being accredited does not mean that the SEC is certifying you as a skilled investor Which I think is important to understand is really important right um what it means is that they're qualifying you to access these private offerings With the assumption that you know you can afford to lose money You know, this is so good to know for for business folks If you're taking money from angels if you're taking money from anyone um, venture capital firm is professionally Doing finance, right? But if you just take money from someone who's accredited said we say we check that box off But having money doesn't mean and we cover this in the books you it doesn't mean that that you know anything more than That you're a next word because sometimes angel investors will want to just

33:34hover over the founder because they want to be part of it But really they get in the way of of entrepreneurs doing their thing And so just something else to like keep in mind as you're building and you're raising whether it's venture capital or loans or From an angel mm-hmm. Okay. Let's talk about the world of of underrepresented founders in this um in this This realm because you know, one of the things that frustrates me about venture capital is like there are plenty of stories of founders who Will go build a company goes bankrupt to then they get more money from somebody else and they they tend to have something in common Which they're usually like white men and you know and you look at the flip side and the numbers Where like less than 2% of founders of color are funded by venture capital What patterns have you seen about how investors evaluate founders from these historically Excluded communities versus like you know how they might be measuring against the you know who's

34:39You know I love it. I love it. We are First off what I'd like to say is the world this world of venture capital and finance I'm business in general everything There's still some colonialism So there's still this presence of who gets access Who's the right you background pedigree so on and so forth and the color of your skin Your ethnicity unfortunately It does It pedigree right like where you went to school all these kinds of things who what your last name is Do have influence in this community especially the old school Silicon Valley Right, so there's a lot of nepotism too, which is just basically you get to be successful and get these checks Even though you're messing up and whatever you see like and you know examples like we work and you know

35:40You're like wait He just lost so much money. Why is he able to raise like so much more and and we get these questions a lot from founders But also general partners right those of us that are raising funds and everything else They get to mess up and and be called like oh, they're just you know Experimenting and let's give them another shot and for us. There's this kind of like uh No, we're taking a too high of a risk and You're a diversity investment. It's social impact and that happens not just with our founders But also with with our investors in venture capital funds um and so on and and so forth and even on the lpside, but So I think there's this really important notion that there is a lot of bias in the system and I I personally think we need to go in eyes open whenever we're in any place and if you're gut feeling is telling you that there's something off

36:42That they're that you maybe marginalized or maybe being measured in a different way your absolute correct and to ask where your question More directly what you see often is that in These pedigree you know Quote on quote like better people right by silicon valley old standards um You either check boxes or you don't and and you will get asked questions like uh oh, you know more visionary More like oh, how do you see this problem um as you're as you're building your company How do you do this or the other thing and on the flip side for our community we tend to get questions like um So tell me I think that you're first of all Your your target market is Tunishe this is what our founders hear a lot of it's Tunishe We won't make money and also who are you like tell me like why why are you gonna fail

37:46Like tell me so it's coming from like there's there's one that's like actually Considering the business and the the humans behind the business and the other one which we often get this the version They we often get is tell me what you're not gonna fail They're all right. You're already starting with with this aspect and so what's really important? I talked about in the book as well Is to reframe because and to prepare that this is likely how Um folks are gonna approach you and I would even argue just say in and many facets of life And so knowing this thinking about hey, let's make sure we know our numbers for our business Let's make sure we have that traction right if anything that we can say that's validating and less subjective and more objective Information right like uh numbers and and and stats and things like that because the other people may not These questions, but we will and so being prepared is really important to to

38:49To be able to raise but whether it's a fund or a fundraise and even with angels and across the board Uh-huh one thing that I think shoots a lot of um underrepresented founders in the foot is focusing too much on The impact you want to have and not talking about the income because like yeah all the fluffy goals and ambitions That you have about how your company is gonna change the world as great and yes communicate that But these people are going to give you money because you're gonna make them money And so like not being afraid of that being the leading part of your argument is gonna make a big difference Absolutely yeah, and that's all about the money about money conversations right like we're so But you know culturally I think you know, we're not really taught to and at least I wasn't Not I come from we just don't talk about it. We're just like oh no no this oh no se habla or You know it's about other things, but literally that's why I explained that venture capital as I did because it's about making money

39:56And being okay that your goal as a business person is to make money and so when you're taking money from someone else to your point Exactly we're expecting to know okay We're gonna go on this journey on the other side of the rainbow We're gonna find a pot of gold and it's gonna be for you and for me and that's the That's the narrative that that in that investors want to hear and that founders need to share When they're talking about their companies. This is how we're gonna make money. I love that Okay, let's talk to the folks who are Their interest has been peaked about actually becoming an investor in this world right a lot of our listeners understand investing through things like real estate or stocks or index funds So how is startup investing different like first? How do you actually find out about the opportunity to invest in a company and like where are we going for these meetings Do we have one Facebook is it like a Facebook group like where are we going? That's such a good question. I think

40:58Big part of the community is on LinkedIn everybody is on LinkedIn right um is so if we're thinking online LinkedIn is probably a better place if you ask me a few years back. It was Twitter or now ex um Huge huge community, but you know you always have to think about the algorithms and all of that But say you want to be an investor I mean you're in the angel and you're like okay. I want to do this thing. So how do I get started? One thing that I mentioned in my journey was just volunteering getting uh foot in into communities that are already doing it And crowdfunding is one way of doing it socially and community We have like platforms like we funder or public and you can just you know invest As low as I think maybe a hundred dollars. I think I don't remember what the the lowest amount that you can invest is But so you can start there if you want to get into individual um startups Then it's just more about that that'll come as you start getting integrated into this world

42:04Um as as you are working with angel groups or syndicates or things like that like hustle fund um They have a an angel squad program and they have a whole community and everyone's working learning together And so there's these syndicates and angel groups Like there's where you get um different companies different opportunities to be able to invest So that's one way angel groups another way could be actually investing in funds Like honest ventures right so you can This one becomes a little bit challenging because there's actually limits into how many investors we can have in funds Oh, and how much money but say let me go back to the angel investing part If a founder accepts your $100 you can invest $100 in a business Okay, if uh you can do $1,000 you know the smaller checks the sometimes people think oh I need a right You know 100k checks and I just don't have that well yeah

43:04Neither do I Not not as when not in my personal bank account not to not to be investing like that um But you you can write smaller checks so angel smart write the smallest checks Venture capital microphones like ours. We write 100k checks So we're not writing the biggest checks and so you can be part of the ecosystem in different ways Um and these are just some Okay And like I'm I'm so excited because I this is a world that I've been wanting to like dive into more I've been around like angel groups and I've been in folks who are you know running funds and I feel like I still have some imposter syndrome around Like saying I want to write a check for our company right and so What do you say to people who like have those Like limiting beliefs right because I think a lot of that is what stops people from just even Participating because they feel like they don't be long

44:04You belong. I wrote a whole book about it. You belong Even if you have the feelings like look we anytime we do anything new Think about when you first brush your teeth you probably can't even think about it because you just automatically do it Do you think about it every time you do it? No you just Jump in and do the thing and and and and the reason why I say like go volunteer or learn is because then you can learn And then as you do more and more practice like brushing your teeth or taking the wheels off of your bike or even before that Right like that fear that you had as a child just doing something new And then it kind of dissipates That happens but Is it is it scary to do something new 100% all the time so remember that do we belong 100% And there's a growing community of Latinos actually in startups and venture capital and we have

45:05A couple of actually unicorn founders. So these are latino founders that builds companies that are worth over a billion dollars Latinos so we can do this we are part of this we need and in fact when you look at um I I listened to one of your podcasts episodes. I loved it. It was all about how big our economy is right if we as Latino community were an economy we'd be the third largest in the world Represent trillions of dollars and we are quickly becoming you know, we're the biggest uh fastest growing Business owners right yeah, so if we think we can do that Which we can because we're doing it we can do investing we can be part of this and you know what nobody knows everything And things are always changing and if anybody makes you think otherwise like they know it all Just don't just they're not your people. Okay. We don't know everything. We're always learning things are always changing

46:09You belong if you're interested Jump in and look for your people if someone makes you feel bad Just go the other direction and find the people that just lift you up Absolutely, I love that advice Lolita and I love that your book is coming out on the first day of latino heritage month How that's pretty inappropriate what an invitation to the table Um, where can listeners pre-order what actually matters and learn more about your work with kind of ventures Yeah, so definitely for the book you can pre-order it on amazon just look for what actually matters Starts capital and the rules nobody taught us Or you can go to my website LolitaTao.co slash book and you can get all that information For gana's ventures if you are a founder and you're looking for investment consideration. We're open to it Uh, we're at gana's dot bc and of course you probably already know how to spell gana So

47:10I think so I think so so gana's dot bc and yeah if I could be helpful in any way Let me know um, I'm here for the community and it is the community that has gotten me here And that is how we rise right it takes the village Amazing Lolita. I'm so inspired. I can't wait to get a copy of your book I hope you're gonna be going out on a book tour and we can go and meet you out there in the real world and learn even more about this This world of venture capital and thank you for being a much needed voice for us in this space because like you mentioned We are the fastest growing group of entrepreneurs in this country We are the present and the future of the economy of this country And so y'all let's let's get into it because the next you know Jeff Bezos's and you on musts of the world are probably gonna have a latino last name So we want to be part of that movement Yeah, let's do it. I mean we are already on that journey. So let's just hunker down. I love it Thank you so much y'all

48:11For tuning into the show if you want the full visuals make sure to check us out on youtube subscribe wherever you listen and if you found this Conversation inspiring make sure to share it with someone that you know and love until next time stay pollo stuff Thanks for listening to today's episode If you are ready to take your denetto to the next level Sign up for our free 14 page guide the financially lit latina the ultimate blueprint for becoming pollo rosa with your denetto This 14 page guide includes our best tips on money mindset budgeting debt repayment career Investing financial independence side hustles and more and you can get it completely free So to get your copy of the financially lit latina just head over to yokiro denetto podcast.com slash start That's yokiro denetto podcast.com slash start and start transforming your denetto story today

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