Use Scarcity to Get Customers Buying Now (Proven)

0:00You also have to give them a reason to act and buy now. And it works different on different programs. So for example, some things have a natural reason to buy an act now. So if you're going to go to a concert or an event or something, you know that event is going to pass in X amount of days. So you've got that built in reason to act now. But you'll still see in those events the times 20 seats left, 10 seats left, 12 seats left, right? They're giving you a reason to act now because you're going to, oh, the seats are going to be sold out. They're trying to build some urgency or something from that standpoint. Now that doesn't always work so well for products, right? It's not, it's not the same thing. So you can use a version of it of what we call scarcity. And there's really only two major types of scarcity. One is driven by numbers and another one is driven by deadline.

1:00So you could say, I only have 17 lawn mowers. I bought them on a special deal. I only have 17 lawn mowers when they're gone, they're gone at this special price, okay? That's creating scarcity of 17, 17, 10, whatever you want, okay? The other one is a deadline. You know, you could say I have this Father's Day sale going on and it's only going on until June 30th. That is with a deadline driven. Now the more powerful ones would combine them. They say I've done the special order of lawn mowers for Father's Days. I've only got 17 units and, you know, the sale ends on June 25th. Now you're combining both of them. So it's like, oh, wow, I've only got so much time to make a decision. Plus there's only so many lawn mowers available, okay? So you get the concept from that way. In today's market, you need to be careful not to use what we call false scarcity. So you got 17 lawn mowers. A guy comes there and he sees his truck out back unloading a whole bunch of lawn mowers. Or you go up there and you go, well, how many of these lawn mowers have you sold? 11 and you look and, well, it looks like there's still 15 of them left.

2:00What's going on here, right? So if you're going to use scarcity in that way, you want to be congruent because you want to be able to trust with your client. So just remember that from that standpoint, because some people create all this false scarcity and people go, there's no scarcity or I could, this is the same lawn mower you had last month, the same price. There's no difference. So just remember that. So you sometimes have to get creative around how are you going to create that scarcity? So you got to think about that because you only get one shot with that client. Generally, if you break the trust with the client, it doesn't matter how compelling the offer is. Most times, you're going to lose the client, okay? 10 times your finances. 10 times your business. 10 times your marketing. 10 times your life. Like the subscribe button now.