UP444 Unofficial Partner x HBS Live at BAFTA

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening of it’s London office. The company has produced every FIFA World Cup and many other events since established to be host broadcaster of the 2002 FIFA World Cup in Japan and Korea. Next year, the company will host broadcast the Women’s Rugby World Cup that takes place across England. 

One hundred invited guests were treated to two separate conversations.

The first panel were invited to respond the provocation - TV is failing women’s football.

Guests:

Zarah Al-Kudcy, Chief Revenue Officer, Barclays Women’s Super League and Barclays Women’s Championship 

Maggie Murphy, formerly CEO of Lewes FC, WSL and WCL board member and host of Expected Goals podcast on the business of women’s football. 

Jamie Aitchison, General Manager of HBS in the UK. 

The second group were invited to respond to Richard’s premise.
Knife to a gunfight: Sport’s audience is addicted to the scroll.

Guests:  

Jo Redfern, Independent Media Consultant, self described YouTube and Roblox nerd.

Steve Nuttall, sports & media advisor working for rights holders and for Searchlight Capital Partners, a private equity fund. Formerly Sky, Google and the America's Cup.

Tim Stott, executive producer digital at HBS and its new digital content unit, Skroller

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