UP442 Gamification, Fantasy And Sport's Relationship With The Scroll

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. 

Finn Bradshaw, head of digital at ICC, the global governing body for cricket, and held similar roles at Tennis Australia, Cricket Australia and News Corp. 

Siddharth Raman, Chief Executive Officer of Sportz Interactive, one of the biggest companies in the world when it comes to fan engagement, gaming and gamification, working with organisations from UEFA, IOC and BCCI through to many of the IPL franchises and media and gaming companies such as Star Sports and Dream11.   

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. 

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