UP413 Paris 2024 Digital Debrief - Which brands popped, and why?

The Paris 2024 Olympic Games are over, the medals have been won and lost.
And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics. 

What worked, what didn’t and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.

Our guests are two experts in digital marketing. 

Alex Balfour was head of digital at London 2012 and is co-founder of Generate Digital.

RJ Kraus is head of sponsorship intelligence at KORE Software and was co-founder of Hookit, the sponsorship measurement business acquired by KORE in 2022. 

To help frame the conversation, we refer to all new KORE research insight fresh from the Games. You can access this data here. 

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