UP331 The Big Idea - Women's World Cup Special

The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.
Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland FC and author of The Homecoming: The Lionesses and Beyond, Sarah Batters, of P&G and more recently Southampton FC and Charlotte Thomson, head of women's football at Copa90.

The Work:
Les Bleues - Orange

Watch Women’s Sports - Johnnie Walker

What The Football - Nike

Play Until They Can't Look Away - Adidas

Goal of the Century - Hyundai

Var Tid Nu (Our Time Now) - Adidas Sweden

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