UP326 The Buy Side - Bohemians and Dublin Bus

What is a football club? Bohemian FC (Bohs) has a different answer to that question than most. 
The story of the Dublin team is an antidote to the usual diet of Super League ambitions, big money transfers and private equity buy outs that populate much of the football business conversation today. Bohemians compete in the Premier Division of the League of Ireland, and are the oldest League of Ireland club in continuous existence.  
This conversation demonstrates that other stories are possible. That a football club can stand for something and remain commercially successful, in fact build a new, fresh narrative that broadens the definition of what sponsors can achieve via a football partnership.
Our guests are Daniel Lambert and Harry McCann.
Daniel is Chief Operating Officer of Bohemian FC.
Harry is in charge of consumer relations and PR at Dublin Bus, the largest public transport provider in Ireland.
I'm joined by regular Buy Side co-host Shaun Whatling. 

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