UP262 Esport Economics: The Creator Marketplace

This is episode 4 of our series looking at the business of esports, in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.

Today’s conversation moves the focus to the subject of influencer marketing: what is it, who is being influenced, how much brand marketing money is being spent, what evidence is there of its impact and what is the effect on the sport sponsorship market more generally of the rise of esport creators?
Our guests are Seb Carmichael Brown and Salvatore De Angelis.

Seb co-founded Hashtag Utd with his brother, the Youtube personality Spencer FC,  and is a content creator in his own right; his ‘Seb on Golf’ YouTube channel has over 130,000 subscribers.
Salvatore is Head of Digital, International at Nielsen Sports & Entertainment, based in Milan.

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