UP220: The Bundle 15

This is number 15 of The Bundle our series on the broadcast, streaming and media rights market with regular co-host Yannick Ramcke and special guests Murray Barnett and Charlie Boss.

Charlie is Chief Commercial Officer at The Jockey Club and has Disney ESPN, The FA and England Rugby on his cv. 

Murray is another ESPN alumni, who was CCO at World Rugby and Head of Global Partnerships at F1. His 26West Sport consultancy specialises in TV rights, sponsorship and commercial development.

The conversation starts on Apple and moves quickly to the big deal of the last week, Microsoft’s proposed buyout of gaming giant Activision Blizzard for around $70billon. What are the implications for sport and for the media market generally, what does it say about the value of IP, and how are the broadcasters and streamers going to respond?

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