UP198: Inside The Hundred

The Hundred was one of the sports business stories of the summer in the UK. A new short form cricket event concept that was created and owned by the ECB, the governing body for the game in England and Wales. 

Our guests today were central to the planning and execution of the tournament. Beth Barrett Wild is Head of The Hundred Women's Competition & Female Engagement for the ECB and Rob Calder is Commercial Director of The Hundred, having formally carried out that role for the ECB as a whole.

We talk about what went right and what they’ll change, the expectations around the pay, the marketing of the women’s game, building team brands and the commercial arguments for new formats. 

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