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2004年，益西德成被母亲派去甘南藏族自治州寻找一种直径小于20微米、长度不超过4.5厘米的牦牛绒。4年后她创立的@Norlha 已经成为Hermès、Balmain、Sonia Rykiel和Lanvin等品牌定牌生产商，欧美市场上她们用最传统编织工艺制作的围巾和披肩以500 ～2000欧的价格被出售。一席现场，认识德成一家。
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