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90年代初，@亞歷山達 的父母开始在深圳经营冰淇淋厂，童年记忆就是“一天到晚在厂里帮忙，一边做雪糕，一边偷偷吃”。毕业后他创立冰淇淋品牌Alexander's，决心对传统冰淇淋行业进行改革。一席现场，“为什么我会不满意，因为我知道怎么可以做得更好”，“中国人要把冰淇淋做好，我们不去做，别人就更难做好了”。
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