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businessFeb 4, 20144:16pending

Understand What Your Customers Really Want

The HBR Channel

About this episode

Christian Madsbjerg discusses the concept of sensemaking - studying the set of practices that feel normal to us - through the metaphor of wine and its application for business. Madsbjerg discusses the difference between truth and correctness in market research.

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Understand What Your Customers Really Want

The HBR Channel

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