
About this episode
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mike Orefice (https://www.instagram.com/mikey_orefice/) from Iron Vault about how he leveraged social media and branding to build a 7 figure business with 3,000 members in just 5 years.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Iron Vault - https://www.instagram.com/iron.vault
Iron Vault (website) - https://ironvault.company/
🔥 Show Notes:
(00:00) Introducing Mike
(1:35) What is Iron Vault?
(9:16) Brand and content strategyÂ
(24:37) Marketing and sales
(29:39) Membership models
(33:42) Run a successful gym with Kilo (visit https://usekilo.com/)
(34:14) Influencer gyms and refining systems
(41:41) Revenue streams and events
(49:51) Handling negative reviews
(57:30) Future plans and where to go if you want to find Mike
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