This CrossFit Gym Has Survived 12 Years—Here's What They Do Differently

🌎 This week, Mateo sat down with Nathan, Kirsten, and Dana from BGB CrossFit, a CrossFit affiliate in Fayetteville, Georgia, that has been open for over 12 years.

They break down how the gym shifted from a competitive CrossFit box to a health-focused facility for all demographics, the two-week fundamentals process that onboards every new member, and how adding semi-private training at $70 a week has increased revenue per member.

We also get into their goal review system, how they keep every coach informed through Slack, and how layering in nutrition coaching, massage therapy, and Hyrox has helped them retain members for over a decade.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

BGB CrossFit (Instagram) - https://www.instagram.com/bgbstrength/

BGB CrossFit (Website) - https://bgbcrossfit.com/

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

• (0:41) — Meet the Owners Behind a 12-Year CrossFit Affiliate
• (1:54) — From Competitive Box to Gym for Every Body
• (5:07) Run a successful gym with Kilo (visit https://usekilo.com/)
• (5:39) — The Two-Week Fundamentals Process That Prevents Early Dropoff
• (9:49) — How BGB Packages and Prices Group, Semi-Private, and Personal Training
• (12:32) — Why Semi-Private at $70 a Week Beats a Standard Group Membership
• (12:55) — How to Successfully Launch a Semi-Private Program at Your Gym
• (16:03) — The Revenue Impact of Adding Semi-Private Training
• (17:58) — The Goal Review System That Upsells Members Without the Hard Sell
• (19:55) — How They Keep Every Coach Informed Using Slack and Their Gym Software
• (22:12) — How BGB Added Hyrox and a Women 's-Only Class Without Adding Much Work
• (23:48) — Layering Nutrition and Massage Into a CrossFit Business
• (26:16) — What 12 Years in Business Actually Teaches You About Retention