This gym built PT into 52% of its revenue

🌎 This week, Mateo sat down to chat with Bobby Armock. Bobby breaks down how he transformed a traditional CrossFit gym into a multi-service performance facility where personal training drives 52% of revenue. We get into the shift toward a family-based model, why consultations outperform quick sales, and how expanding services can unlock growth.

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📱 Socials:

Friction - (https://www.instagram.com/frictiongrandrapids/)

Friction (Website) - https://frictiongrandrapids.com

📺 Watch On:

https://www.youtube.com/@GymWorldWorldwide

🔥 Show Notes:

(0:00) The Real Value of a Coach

(3:41) Bobby's Journey and Initial Challenges

(8:17) Run a successful gym with Kilo (visit https://usekilo.com/)

(9:14) Rebranding and Expanding Services

(16:42) Scheduling and Team Management

(25:57) Intake Process and Data-Driven Approach

(30:46)Evaluation as the Call to Action

(41:18) Final Thoughts and Contact Information