About this episode
John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.
Introducing Dan Trink and Kyle Fields. (0:02)
The current state of the fitness industry and how it has changed. (3:01)
Writing vs. video content for fit pros (6:36)
How fitness influencers actually get in shape (14:05)
Reacting to Joel Seedman (17:10)
The Fort’s social strategy (21:08)
The Fort’s content rhythm (29:19)
How to produce high-quality content (33:18)
How CrossFit gyms are changing their business model (40:52)
Podcasting for gyms (45:04)
Lead costs (48:43)
The importance of focus when creating content (57:00)
Red light therapy (59:38)
Influencer gyms (1:04:59)
Fitness in the metaverse (1:10:39)
Cold plunges (1:17:16)
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