The Nocebo Effect | Ep. 36

There are two areas I think are unrepresented when it comes to becoming the best possible version of ourselves….and they are related.

The first is Priming. Priming is a real challenge because it operates below our consciousness. It is also very pervasive and can completely change a person’s perspective. The book Influence took a good look at this in the 1980’s and now the author’s follow-up book ‘PreSuasion’ really shines a light on how much priming can help us or hurt us.

Since it operates at the unconscious level, and the unconscious is so quick compared to the conscious mind, we need tools to mitigate the adverse impact and leverage the beneficial aspects. That’s what the next few videos are about.

The second overlooked area is Cognitive Biases. When I was thinking about how to tackle these two topics, I realized that cognitive biases are a result of us being primed. Normally, I like to go to the root but since the unconscious is involved, in this case, I think it is more useful to illustrate the problem and solution in the context of cognitive biases.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 7fitnessareas.substack.com/subscribe