The infrastructure investment every retailer should make today

Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invisible to Google and AI crawlers alike. He details the crawl budget compounding effect that shrinks indexation, the confirmation-crawl behavior LLMs use to verify and cite pages, and why structured product feeds—not visible page content—now determine agentic commerce visibility. He also makes the case for rethinking attribution beyond session-based tracking to measure multi-touch contribution across AI search, paid media, and traditional organic channels.

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