The Forgetting Curve: Why Your Database Is Forgetting You

You’re not being ignored - you’re being forgotten. Learn the neuroscience behind memory, attention, and how to become unforgettable in your database’s mind.

This podcast is for the real estate agents building their dream life and business on their terms - especially if you're working another job, raising a family, or building it all at once. In this Coach’s Corner episode, Coach Carla breaks down the Forgetting Curve, a powerful psychological principle that explains why your sphere, open house leads, and past clients stop thinking of you—and what you can do about it.

You’ll learn:

• What the Forgetting Curve is - and how it affects your business
• How your brain’s Reticular Activating System (RAS) filters who and what gets remembered
• Simple strategies to stay top of mind with your database and sphere
• Why your business must reinforce memory through systems and repetition
• A preview of the “Turn Your Database into an ATM” workshop
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This isn’t just content. This is coaching. Let’s go.

What came up for you in this episode? What’s one thing you can do today to beat the Forgetting Curve and stay top of mind?

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