The Exact Sales Process to Close in the Home (Not the Inbox)

Show up, present some options, and hope the phone rings. That's the sales process at most home services businesses. And hope is not a closing strategy. I'm Chad Peterman, CEO of Peterman Brothers. Over the last 15 years we've scaled our home services business from $5 million to $115 million a year across HVAC, plumbing, and electrical, and I've watched thousands of in-home appointments. I can usually tell you how a call ends from the first five minutes. The estimate you email at 4 PM is sitting next to two competitors' quotes by 6, and the homeowner's confidence in you fades with every hour it sits there. There's a better way, and it closes in the home every time. Fear kills more sales than price ever will. Not fear of the homeowner, fear of the awkward moment. Retreating to the emailed estimate feels safer, but it's just a delayed no with a week of waiting attached. The customer who says yes on the visit is the same person you would have emailed. They were just waiting for someone to ask. Drop a comment and tell me where in the process you're losing the most jobs right now. Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2_9Pg3PvxTw-EsBumhedfjg Subscribe to Can't Stop the Growth for more on scaling a home service business. Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/