
businessSep 4, 20269:45pending
You Don't Have a Lead Problem. You Have a Retention Problem.
About this episode
If you're spending money every month on new leads while customers you already paid to acquire are quietly slipping away, this one's for you.
I'm Chad Peterman, CEO of Peterman Brothers. We've grown this company from roughly $5 million to over $100 million across 15 years, and the single most important thing I've learned in that stretch is this: the cheapest customer you'll ever acquire is the one you already have. The most expensive mistake is not knowing how many of them you're quietly losing.
New sales can hide a serious retention problem for years. A business that leaks customers runs twice as hard just to stay flat. The one that keeps them builds something that compounds.
What's your current repeat customer rate? Most owners don't know it. Drop it in the comments, that's the first thing to change.
Want to connect with me and my team? Schedule a call: https://40kl04.share-na2.hsforms.com/2vjCdLu7JSXOC8xR8hcg_SQ
Subscribe to Can't Stop the Growth for more on scaling a home service business.
Free Coaching for Home Service Pros: https://cantstopthegrowth.com/
Connect with Chad:
LinkedIn: https://www.linkedin.com/in/chad-m-peterman/
Facebook: https://www.facebook.com/chadmpeterman
Learn more about: Chad Peterman - https://chadmpeterman.com/
Peterman Brothers - https://www.petermancareers.com/
The People Forward Network - https://peopleforwardnetwork.com/
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