
The biggest mistake brands make when they try to be “AI commerce ready”
About this episode
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 trillion products monthly and reveals how strategic catalog segmentation drives measurable AI commerce results. The discussion covers KPI-driven product prioritization frameworks, persona-based catalog segmentation strategies, and structured data optimization for agentic commerce platforms.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast — The biggest mistake brands make when they try to be “AI commerce ready”. Machine-transcribed; use the interactive transcript above to jump the player to any line.
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney, and joining me today is Katie Moral, director of managed services at Products Up. What's the biggest mistake brands make when they try to be AI commerce ready? They don't know how people are going to actually buy their products and they can't see that that's where it came from. Time for a one minute break to hear from our sponsor,
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Not just your agency's bottom line. So join brands like Yelp, Ebay, Candle, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io. And in this tracking and ambiguity world we're living, how do you make good decisions? You expose just a small subset of your product catalog and you watch it every day. Okay, that's all for today. But until next time, remember, the answers are always in the data.
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