The Art of Losing: Turn Failure into Success

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1:00I hate losing. I mean, that's no secret. But you gotta lose. I feel like every time I lose, I get better. And I think it's important for me to have losses. The best in the world and not the best because they win every point. It's because they know they lose again and again and have learned how to deal with it. The four competitors have won the Stanley Cup. But it's gonna be too late for New Zealand. Australia knows they had gold medal. And Woodman is inconsolable on the pitch. And the New York Giants won second away from pulling off this upset. The Giants won the Super Bowl. And for 22-year-ops, the Boston Celtics are NBA champions once again. What I've learned is to always keep going. You know, there's been times, particularly in my career, where it just feels like this is the end.

2:01But what I've come to find out is that no matter what happens, the storm eventually ends. And when the storm does end, you want to make sure that you're ready. 10, that time was beginning to run out for the Chicago Golds. But if the distance is gonna move on to play the Lakers in the difference. We had a chance to beat them. We just didn't respond. I was devastated. I was absolutely devastated. I cried on the bus. My father came on and said, look, it's just one game. Bounce back. Come back next shoot. Jordan, from deep. Michael Jordan has connected a short distance. And a fraction of the lost real-life season has concluded. Father shared cargo balls advance to the NBA championship round. Successful people see opportunity in every failure. Normal people see failure in every opportunity. Both the right. Only one gets rich. You can't control the outcome all the time. Like, the ball's gonna bounce. The other team's way. Like, sometimes it should go the other people's way.

3:02It shouldn't always go your way. You get motivated by the losses. You stay motivated through the winning. What you can control is your process. You can control a work ethic. The consistent discipline. Your attitude. Your culture. How much you care. All those things are in you. They just need to be drawn out of you. If you don't fail, you're not even trying. The truth is, whatever game you play in life, sometimes you're going to lose. A point. A match. A season. A job. It's a roller coaster with many ups and downs. And it's natural when you're down to doubt yourself and to feel sorry for yourself. And by the way, your opponents have self doubt too. Don't ever forget that. You want to become a master at overcoming hard moments. That is, to me, the sign of a champion. Chris Bumstedt. He is the Mr. Relief Olympia Classic Physique Champion for years in a row. This guy is... He looks like he's carved out of stone.

4:03He's the modern-day Arnold Schwarzenegger people are making a lot of comparisons. He doesn't have the tyrannical self-belief that someone like Michael Jordan does. So, you know, Michael Jordan is... He wouldn't even dream of losing... if anybody slighted him there was this sort of rage fire that was lit underneath him. But Chris's approach is very different. He's like, I think about losing all the time. It's like I'm scared of losing. I'm scared of losing to my opponent. But his idea was that because he has accepted the fact that he may lose, he believes it's given him the potential to be able to put it all on the line in a way that someone who hadn't considered the possibility of losing wouldn't be able to do it. You know, the way I view it is sometimes you have to lose the win. And last year we lost. And I think it set us up and put us in better position in winning this year. The number one goal from everybody here would be to win.

5:05And when that is the number one goal of everyone that walks into this building, everything else you figure it out. Sometimes you succeed. Sometimes you fail. And that's just the nature of it. Get rid of fear. It can be an engine to motivate you and make you work hard. But at a certain point, both fear can hold you back. It's easy to get complacent and to start thinking, man, I've done all right. I'm comfortable. Let me not risk trying to do something I'm not sure I can do. Sometimes you fail. But sometimes you succeed. And you can learn from both, right? Sometimes you're willing to be self-critical and kind of evaluate when things don't work, why they didn't work, that you don't need to be afraid. And that's going to hold you back. From the outsider's perspective, everything looks like it's easier and better run than it actually is.

6:06But if you have the insider perspective of how the sausage is made, you realize how inefficient virtually everything is. And so I think that's a big part of life. It's just like realizing that success is harder than it looks. We talked about this earlier with Tiger Woods, Kobe Bryant, Michael Jordan, and all these people. If you actually dig into what their life is, it's infinitely harder than it looks. I think in most endeavors in life, people perfectly understand the relationship between price and quality. Even a nicer car at Cosmore, a bigger house at Cosmore. But that understanding goes out the window when you're talking about career success or career fulfillment or personal health, things like that. The relationship just kind of breaks down their own mind. But it doesn't go away like the higher success, the higher the cost. I love reading biographies of entrepreneurs, of generals, whoever it might be. With very few exceptions, do I finish the biography and think to myself, I want that person's life. What I think is I'm glad they existed. I'm so glad the world had that person that we can all benefit from.

7:07But the crazy success comes with a cost that very few people, including most of the time myself, are not willing to pay. A lot of things happen in our life. We all face our challenges and adversities. And we all go through things. And I think life is about dealing with a lot of things that you didn't want to have happen in your life. Whether it's your business, or whether it's sports, or whether it's personal, or children. And like I said, we all have our unique challenges. But do the best you can do. Show up every day, and make the commitment to yourself, and the people that count on you, the people that you support you. And through a lot of failures, you're going to learn a lot. And you're going to hopefully be humbled because sometimes, you know, you give your best, and it doesn't work. And I learn that in sports, and you learn it in life in different ways too. Sometimes you try your best, you work hard, but it just doesn't in the end go the way you want. So what are you going to do? Quit. You're going to just blame everyone else. You're going to go in there, and blame the guy next door, and blame that person, and blame the dog, and go out there, and sleep in the little 10 o'clock. Or you're going to get out of bed,

8:08wake up, and go do something about it. What one small step could I implement in my life? What one small change that would increase the probability that the next time I'm in this situation, that I would come out as a winner rather than a loser? It's like, okay, you can feel good and not learn, or you can learn and feel terrible. That's part of the art of learning to lose gracefully. Take a pause before you make a decision, and say, what if? Take a negative turn into a positive. Don't be afraid to fail. For many times I was alive, I'd not believe them, but I was still a kid with a dream, and I believe in himself. I feel I still have room to improve. I still set goals for myself to start for. I'm never complacent with what I've achieved. We have money, we have everything, we have fame. But the most important thing, it's the family. Keep your family healthy, good,

9:09and take care of your family, because this is the most important thing in the world. Failing to prepare was preparing to fail. The night before a game, I ate the same food, I went to bed at the same time, I got up, I ate the same breakfast. Some people call it superstition, but it's a routine. I went on the courts with just a ball and a racket and a hole. Because you might be actually not feeling great physically or mentally, you're drained, but the confidence somehow gets you through. And when you don't have confidence, that's then when you have to sort of trust all the hard work you've done, and you have to keep on working hard, so success comes back. I make mistakes, but I strive every day to be a perfectionist. Set yourself a definite goal, and work hard toward that goal, and don't let anything or anyone stop you in the process, no matter what it is. I didn't really care about the standings or, you know,

10:10the perception of my style or whatever, as long as I could keep learning these new tricks. And so, as I was successful in competition and winning a lot of the events, my job was just to keep getting better. Oh, I love you. I know you got him. I know you got him picked, but the man's in trouble. I'm going to show you how great I am. People perform better when there's no safety net. People perform better in sports and everything else, if you don't have a plan B. We're down one zero, and if you walked into our locker room at halftime, you thought we were up three zero. Nothing external can defeat the internal. The only thing that can take someone down a... At nature's bounty, the belief is simple. You already have a brilliant body, supplements just help support your journey. For over 50 years, nature's bounty has offered vitamins and supplements to help you eat, sleep, thrive, or pee.

11:11From magnesium glycinate for heart and muscle support to hair growth capsules for fuller, thicker hair and probiotics with 20 billion live cultures for digestion. Nature's bounty, it's in your nature to thrive. Learn more at naturesbounty.com. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Before you begin your road trip, ask yourself, do you really need five full suitcases? With the 2026 Kia Sportage X-Pro's class leading cargo space, you'll have room for what you need. Find out more at your local Kia dealer today. Keep the adventure going. Kia, movement that inspires. Call 800-333-34 Kia for details. Always drive safely and obey all traffic laws. Comparison's based on second-row legroom and cargo space behind second-row seats in the subcompact SUV class according to Kia's segmentation as of October 2025. Break you down as internal. Nothing external is strong enough. You just never give up because you never know what can happen. You never know who you can inspire and who you can influence.

12:11I'm not going to go out and say I'm the greatest this or that. I was a kid with a dream, not to. You have to fail in order to climb the ladder. You are fighting the greatest fight of all times. And I fought because I know was not doing to be a losing fight. It couldn't be a losing fight. As long as you believe in what you're doing and you're doing things you love to do, then you can go out there and be the best at it. And that should give you a lot of enjoyment fulfillment in your life. Always keep an open mind that there's something out there for each and every one of you. And it's up to you to go out there and find your niche. You learn to stick with it. I mean, there's lots of days where you don't really feel like doing it or you don't feel like grinding it out. And you got to do it. There's the highs and lows of being an athlete. And if you want to feel those highs, you've got to go through those lows every now and then. This time when you run there, you just want to stop here.

13:11So I want to give up like there. But this time I just want to go home. This day when you get up and you know what you have a training today. It's going to be an intense day like, oh god, I don't want to go today but you got to go. When you play sports and you're committed to something, the commitment, the responsibility of showing up to practice on time, to be in there for your teammates, to listen to your coaches. It's a responsibility that you have when you're playing with a group that you have to hold your head in the bargain. When you have to make a putt, you make a putt. You have to hit the shot, you hit the shot. You just sort of like drop into another zone and you block out everything. Sometimes the wheel can outdo the skill. And sometimes the fellas wheel is stronger than the man exactly that are physically and the determination that we can as the other man, just to see him so determined. I still feel I have a lot to prove, not just as a player, but as a person, as a father. When I get to a point where I feel I can't improve as a player,

14:12I walk away from the game. I am the greatest. Hard-fitting walk. You put it in, you believe in it, you will succeed. Everything was done to try to learn how to become a better basketball player. Everything. And so when you have that point of view, then literally the world becomes your library to help you become better at your craft. Some of the best athletes, the greatest athletes in the world, do things when they're uncomfortable. You just have to stay calm because it's not finished to the last point, how close you get. I've been working so hard on my life to be here. And I was determined to get this. You gotta start from way down the bottom. You gotta let it grow up with you. And if you're successful and you try hard enough, you're bound to come out on top. Just like these boys have come to the top now.

15:12Mentally, we have a vision. We have a finish that we have to obtain. And sometimes you have to do it when you're old and you're tired. And I think it's the test of your will to succeed. Tired, don't meet nothing. Tired is only in the mind. You tell yourself, you're tired, you're gonna be tired. I don't get tired. I'm going to beat you. I'm going to let you know I beat you. I'm gonna want you to reconsider your professional life choice. My father who raised me, his thing was, you may not be the best, but leave everything on the floor. You put 120%. I'm just asking you to 120. Like every day when you come in 120. You gotta warm it so bad. You gotta give all of yourself to get it. You gotta be obsessive. Because I didn't grow up with things being handed to me. I had to work hard. I had to dedicate myself. And I had to be determined.

16:13And I was. The bottom line is that if you're talking about beating everybody else on the planet to a thing, what you're actually talking about is what are you prepared to sacrifice, psychologically, physically, existentially, relationally, socially, in terms of your self-esteem, your comfort and everything, right all of that. That pain you feel, that's a pain in success. You must be willing to shoulder that pain. You get success. Success is something that's a very woolly path in this world. There's fewer willing to make that down payment of pain, that future men have succeeded better life. Very few are. So if you want to be the top, you gotta move different. There wasn't a lot of smiley faces with me out there. There wasn't a lot of smiley faces with Michael Jordan. There weren't a lot of smiley faces with Kobe Bryant. There weren't a lot of smiley faces with Tiger Woods. Even when I watch sports today, and see these guys on the range, like they're all buddies, and I'm like,

17:13that's not the killer instinct. That's just not. I don't think Muhammad Ali or my Tyson were trying to be friends with anybody. I think they were going out there on a mission. And if there was someone in their way, they had the crush on them. There's never any doubts in my mind because I'm the best in the world, even though a lot of you don't like to hear. I just, it's fast, I'm the best. You know what I mean? I sometimes don't want to believe in myself, but it's the truth. I'm the best. You can love me. You can hate me. I'm not here to make friends. I'm here to win. At the end of the day, even Alexander, one of his famous quotes is, I have met the enemy. It is I, right? And although that is one element of an enemy, that's great. We need that. Michael had it, Brady had it, Kobe had it, but there's a crazy psychologically, you can call it, you know, psycho-competitor, that they're constantly in the search of recruiting their next enemy.

18:14It's like, you know, life is boring if I don't have my next target. You know, I'm almost, you know, a bad for myself if I don't have the next target, the next enemy. And if I choose it the right way, then I'm able to bring out a side of me I've never seen before. Success is the only revenge as you expand, they shrink into a relevance, as you get louder, no one can hear them. You don't beat them, you cast a shadow so big, no one can see them to begin with. And that's what it comes down to, like, what are you willing to sacrifice at the end of the day? You know, people don't understand the level of sacrifice it can take. And there's been moments where I realize that, I can be because I want to win. I love winning. I love being the best in the world. I've sat many times trying to find the balance of what I want within all this. If I was losing, I wouldn't be competing. I'm here to win. It is hard. It's hard when you're young to wake up in the off season at 6 a.m. to go train and work out, knowing that all your friends are sleeping in

19:14and eating pancakes. It's hard when you're on your way to practice, way down with all your gear, and it's 90 degrees out, and all the other kids are at the pool or at the beach. No matter who you are, there are bumps and hits and bruises along the way. And my advice is to prepare yourself because success and achievement come from overcoming adversity. When the rest of the world says no to you, you say yes to yourself. You say yes, I believe. You say yes, I can do it. You say yes, nothing can stop me. If you want to be a great player, if you play every single day, two, three hours, every single day, we're a course of a year. How much better you get? Most kids will play maybe, you know, an hour and a half, two days a week.

20:15It's not going to get it done. You have to be obsessive. You have to be obsessive. You have to be addicted. You have to be disciplined. The key there is you. Everyone else is looking for other individuals to do stuff for you. Stop looking for help from everybody else. Okay, it starts and it ends with you. Your identity starts and ends with you. Every day's an opportunity based on your choices on how you look at things. The choices you make every day. That is what you are in the mirror today. From the captain to the cashier, there is more in you. Stay at home father, stay at home mother, lawyer, doctor, hygienist, author. I don't know who you are, where you're from, but there's more in you that becomes a part of who you are, that changes how you think, that changes how you move,

21:16that changes how you behave. If you could become an executor, if you could execute, I'm going to learn it. I'm going to put it deep within. Not you will hear it. You have to realize that there's always work to do, and you want to be the hardest working person in whatever you do, and you'll put yourself in position to be successful. Well, I'm going to at least say it, suffer now and live the rest of your life a champion, because he knew that the training wasn't killing him. The training was making him. It was forging him and fire. I got the trust that nothing out there can stop. Who I am inside. You got to stand on your faith. You got to stand on your strength. You got to stand on who you are. I will rise again, and I will push. I will be the victorious one. I will conquer. Listen to me, if you work for it, if you want to put in that sweat,

22:17that blood, and those tears, baby, I'm telling you, you can have what you want, be what you want, do what you want, are you happy? Don't give up. Don't give in. You hang in there. You hang in there, because if you quit right now, you ain't going to never see it. You ain't going to never get it, but if you hold on, baby. But if you hold on, if you hold on, everything you dreamed of, everything you envisioned, everything you worked for is common. If you work hard, you can't have it. It ain't none you can't have. You deserve it. It ain't none you can't have if you will in the work for it. Look yourself in the mirror, and ask yourself, how much more can you take? What tried to kill you, only made you stronger? So what are you waiting for? You have greatness within you.