About this episode
AI has collapsed the gap between idea and execution—but standing out in a flood of generative tools requires more than just speed. Product leaders now face a different kind of challenge: evaluating opportunities with sharper questions, building for users with evolving expectations, and navigating distribution channels that look nothing like they did a year ago.
Rachel Wolan, CPO at Webflow, joins Hannah to unpack what it really takes to ship differentiated, production-ready AI products in a crowded market. Drawing from her experience leading product at Dropbox and now building an AI-native digital experience platform, Rachel shares how she approaches defensibility, user segmentation, AEO, and when to buy versus build.
Resources from this episode:
- Subscribe to The CPO Club newsletter
- Connect with Rachel on LinkedIn and Twitter/X
- Check out Webflow
Get every episode summarized
Each time The Product Manager publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Product Manager
How to Control the Chaos of a Multi-Product Portfolio
The Product Manager
How to Use an Operations Mindset to Scale Product Delivery
The Product Manager
Best of The Product Manager Podcast in 2025
The Product Manager
Are We Overpromising and Under-delivering on AI?
The Product Manager