Tech by Design: Powering the Modern Agency with Ben Foster
About this episode
In this episode of Life in Digital, host Holly Simpson is joined by Ben Foster, COO at The Kite Factory, to explore how technology is reshaping the modern media agency. Ben shares his career journey and the thinking behind The Kite Factory’s investment in proprietary tools, including how they were built to solve real operational and client challenges and how they’re changing the way teams work day-to-day.
The conversation also looks at how agency expectations are evolving, from changing client demands and new hybrid skill sets to the growing pressure around new business pitches. Holly and Ben discuss whether the traditional pitching model is still fit for purpose and what the agencies that succeed in the next era of media and marketing will need to do differently.
Tune in to stay up to date about how technology is being used to power today’s leading agencies.
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